Growth & Marketing

Manager, Digital Marketing

Dhaka, Dhaka Division
Work Type: Full Time
The Role:
Join Shikho as the Manager of Digital Marketing and embark on an exhilarating journey that promises not only to elevate your career but also reshape the education technology landscape in Bangladesh! 🌟

What's in it for you? A competitive compensation package of 100k-140k BDT

- As the captain of our digital marketing efforts, you will be the driving force behind propelling Shikho's education technology platform to new heights. 🚀

- Imagine having the power to shape the future of education in Bangladesh through your innovative marketing strategies! Your deep understanding of lead generation, campaign optimization, and budget planning will be the secret sauce behind our stellar success.

- You won't be alone on this epic journey. You'll lead a dynamic team of marketing professionals and work closely with every corner of our organization to achieve awe-inspiring results.

- Your strategic mindset and data-driven approach will be the lighthouse guiding our ship towards the shores of phenomenal growth and record-breaking revenues.

Are you ready to seize this extraordinary opportunity and be part of a revolution in education technology? Join us at Shikho, where innovation meets impact, and where your expertise is valued with a lucrative salary that reflects your worth!


Key Roles & Responsibilities:
1. Lead Generation Strategy:

- Develop and execute a comprehensive lead generation strategy to cater to organizational needs.
- Utilize various digital marketing channels, including but not limited to performance
  marketing, search engine marketing (SEM), social media marketing, email marketing, and
  content marketing.
- Analyze market trends and competitor activities to identify opportunities for lead generation
  and growth.
2. Campaign Performance and Optimization:

- Monitor the performance of all digital marketing campaigns and optimize them for
  maximum efficiency and ROI.
- Conduct A/B testing and implement data-driven improvements to increase conversion rates
  and lead quality.
- Work closely with the brand marketing team to ensure the alignment of campaigns with
   overall brand messaging and marketing objectives.
3. Collaboration with Tele sales:
- Establish a strong partnership with the Tele sales team to ensure the accuracy and quality
   of leads generated through digital marketing efforts.
- Provide regular feedback and insights to the Tele sales team to enhance their lead conversion
  rates and overall effectiveness.

4. Budget Planning and Management:

- Plan and allocate budgets for different digital marketing campaigns based on
  historical performance and projected outcomes.
- Continuously monitor campaign spending and make data-driven decisions to optimize
   budget allocation for maximum impact.

5. Data Analysis and Reporting:

- Utilize analytics tools and data to track key performance indicators (KPIs) and generate
   insightful reports on the effectiveness of digital marketing efforts.
- Present regular reports to the management team, highlighting campaign performance
  and proposed strategies for improvement.

Qualifications and Skills:

- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in digital marketing, lead generation, and campaign management.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and negotiation skills to effectively manage partnerships
  and collaboration opportunities.
- Proficiency in using various digital marketing tools and platforms, such as Google Ads,
  Facebook Ads Manager, email marketing software, etc.
- Prior experience in the education technology industry is a plus.
- Demonstrated ability to manage and lead a team of marketing professionals.

The Important Bits:
- Job type: Full Time
- Location: Banani, Dhaka, Bangladesh
- Reporting to: Head of Growth
- Working Days: 5 days a week, from Sunday to Thursday

About Shikho: 

Shikho is a Bangladeshi education technology start-up with a mission to democratize access to high-quality education. It has so far raised $6.5 million USD of international funding from global venture capitalists in Singapore and America, the highest for a Bangladeshi seed-stage startup and the highest in education technology for the country. Investors include education technology investment specialists Learn Capital from Silicon Valley, regional experts Wavemaker Partners from Singapore along with the Family Office of Singtel Chairman and local partner SAJIDA Foundation. Shikho aims to build a holistic learning ecosystem for a digitally enabled Bangladeshi student population, across primary, secondary, and tertiary education.

Shikho in the News:

Bangladeshi edtech Shikho closes seed investment of USD 5.3 million

Shikho raises new investment from SAJIDA Foundation, international investors to expand reach and impact

Shikho: Transforming lives, one student at a time

Shikho making its mark on Forbes list

Shikho and its Founder, Shahir Chowdhury featured in Bloomberg New Economy 2023 Catalysts


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