Senior Executive, Paid Performance & Measurement

The Role:

We are looking for a Senior Executive, Paid Performance & Measurement to drive user acquisition for Shikho’s mobile app through data-driven paid media campaigns.

This role is execution-focused and ideal for someone with hands-on experience running mobile app marketing campaigns across major advertising platforms. The candidate should be comfortable working in a fast-moving startup environment, managing campaigns, analyzing performance data, and supporting growth experimentation.

You will work closely with the Growth Lead, Brand team, BI team, and Product team to scale performance marketing initiatives and improve campaign effectiveness.

Key Roles & Responsibilities:

1. Paid Media Campaign Execution

• Plan, launch, and manage paid acquisition campaigns across digital platforms including: Meta Ads (Facebook / Instagram), Google Ads (including App Campaigns), TikTok Ads or other emerging channels

• Focus on driving: mobile app installs, user acquisition, re-engagement campaigns, retargeting initiatives

• Continuously monitor and optimize campaigns by:

- analyzing performance metrics such as CPI, CPA, CTR, and conversion rate

- identifying performance trends and optimization opportunities

- conducting A/B testing for creatives, audiences, and campaign structures

- improving targeting strategies to maximize campaign efficiency

3. App Event Tracking & Measurement

• Support the monitoring and implementation of app events and conversion tracking, attribution reporting, campaign measurement frameworks

• Work with tools such as: Firebase, Google Analytics, MMP platforms (e.g., Adjust, AppsFlyer)

4. Audience Management

• Develop and manage audience strategies including: custom audiences, lookalike/similar audiences, retargeting audience, event-based audience segmentation

• Support deeper audience experimentation to improve campaign performance.

5. Analytics & Reporting

• Analyze campaign performance data to identify trends, insights, and areas for improvement. Prepare performance reports highlighting: key metrics, campaign insights, optimization opportunities

6. Cross-functional Collaboration

Work closely with:

- Brand team for creative assets
- Product team for event tracking and deep links
- BI team for audience insights and performance analysis
- Ensure campaign execution aligns with overall growth goals.

Qualifications:

Required Experience

- 2 to 4 years of experience in performance marketing or digital advertising
- Hands-on experience running mobile app marketing campaigns

Platform Experience

- Experience working with:
- Meta Ads Manager(especially App Campaigns)
- Google Ads (especially App Campaigns)

Skills

- Strong understanding of mobile user acquisition funnels
- Ability to analyze campaign performance data
- Experience managing multiple campaigns simultaneously
- Strong attention to detail and execution accuracy

Mindset

- Comfortable working in a startup or agile environment
- Ownership mindset with a strong bias toward experimentation
- Ability to adapt quickly to changing priorities

Preferred Qualifications (Added advantage)

- Experience working with MMP platforms (Adjust, AppsFlyer, Branch)
- Familiarity with Firebase and GA4
- Experience managing retargeting campaigns

The Important Bits:

- Job type: Full Time
- Department: Digital Marketing
- Location: Banani, Dhaka, Bangladesh
- Reporting to: Lead, Performance Marketing & Growth
- Salary: Competitive and Negotiable Based on Experience
- Working Days: 5 days a week, from Sunday to Thursday
- Other Benefits: Festival Bonus, Group Life & Medical Insurance, Annual Leave, Leave Encashment, Annual Performance Review, etc.