The Role:
Shikho is hiring an Assistant Manager, Digital Marketing & Growth to drive data-driven digital marketing strategies in a fast-paced startup environment. The ideal candidate will have strong ownership, problem-solving abilities, and the capacity to execute impactful campaigns across multiple digital channels, including paid media, lifecycle marketing, and growth tactics.
Key Roles & Responsibilities:
Digital Marketing Strategy:
• Develop and implement robust digital marketing strategies across paid ads, lifecycle marketing, social media, and growth marketing.
• Leverage tools like Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, TikTok Ads, CleverTap, Adjust, and email marketing platforms for full-funnel growth.
• Align marketing initiatives with business goals to drive customer acquisition and retention.
Campaign Execution and Optimization:
• Plan, execute, and optimize campaigns across PPC, display, video, and social channels.
• Conduct A/B testing and leverage data-driven insights to maximize ROI.
• Collaborate with Brand, BI, Product, and Operations teams for cohesive campaign execution.
Lifecycle Marketing and MarTech:
• Use CRM, CLM, and MarTech tools (e.g., CleverTap, Adjust, Google Analytics, HubSpot) to optimize the entire customer journey.
• Implement automated journeys and personalized messaging to enhance engagement and retention.
Analytics, Measurement, and Reporting:
• Set up and manage tracking systems (e.g., pixel, SDK, Google Tag Manager, data layers) for accurate performance measurement.
• Use tools like Google Analytics 4 (GA4), Looker Studio, or similar platforms for reporting and visualization.
• Implement automated reporting dashboards for better decision-making.
Conversion Rate Optimization (CRO) and CLM:
• Optimize conversion rates across web and app touchpoints.
• Analyze customer behavior and lifecycle data to improve engagement and retention.
People Management and Leadership:
• Manage one or two direct reports, providing mentorship, training, and performance feedback.
• Foster a collaborative, growth-oriented environment.
Qualifications and Skills:
• 4+ years of digital marketing experience, focused on performance marketing, lifecycle marketing, and growth strategy.
• Experience managing direct reports and cross-functional teams.
• Proficiency in CRM, CLM, and MarTech platforms (e.g., CleverTap, Adjust, HubSpot).
• Strong technical understanding of tracking, analytics, and automation tools.
• Excellent organizational and project management skills.
• Self-starter with a growth mindset, eager to learn and adapt.
The Important Bits:
- Job type: Full Time
- Department: Digital Marketing
- Location: Banani, Dhaka, Bangladesh
- Reporting to: Lead, Performance Marketing & Growth
- Salary: Competitive and Negotiable Based on Experience
- Working Days: 5 days a week, from Sunday to Thursday
- Other Benefits: Festival Bonus, Group Life & Medical Insurance, Annual Leave, Leave Encashment, Annual Performance Review, etc.
About Shikho:
Shikho is a Bangladeshi education technology start-up with a mission to democratise access to high-quality education. It has so far raised $8 million USD of international funding from global venture capitalists in Singapore and America, the highest for a Bangladeshi seed-stage startup and the highest in education technology for the country. Investors include education technology investment specialists Learn Capital from Silicon Valley, regional experts Wavemaker Partners from Singapore along with the Family Office of Singtel Chairman and local partner SAJIDA Foundation. Shikho aims to build a holistic learning ecosystem for a digitally enabled Bangladeshi student population, across primary, secondary, and tertiary education.
Shikho in the News:
Startup Bangladesh Announces Strategic Investment in Shikho to Accelerate AI-Powered Learning in Bangladesh
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